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Online media gets to stand with magazines

Today we were invited to the second gathering of the Magazine Publisher's Association (MPA) at the ARIA Bistro at the Esplanade. Actually, the association has not been formed yet and they were there deciding whether or not coming together was a good idea.

It was Scoopasia's first time among the magazine publishers and what was really interesting was how the committee (many of them old-timers in the print publishing industry) embraced the online only media, like us!

It was a great time, despite a small commotion about whether or not to admit publishers who we not audited. All are still allowed to join.

So my question now in reflection is what then makes an online publication worthy of joining a publisher's association? Would an individual's blog with a business model be part of the MPA? What if a community of like-minded people come together to compile an ongoing wiki? Do posts to a forum count too? Or what about a e-zine published only via RSS?

Although it is probably impossible to put online media in a box and call it legit and I foresee long debates within the association to approve online media for membership, I'm just glad that associations such as the MPA are taking an active step forward in approaching the online media and allowing them a membership right next to the most established in our industry.

They even showed us the breakdown of the committee and there actually is a member dedicated to online media! Superb!

By Benjamin Koe on Monday, 21 August 2006 at 11:16 PM



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