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The Scoop Blog
Step aside Nielsen, PR agency coming through! Today Waggener Edstorm posted a press release on Scoopasia about a new PR tool that "measures the effectiveness of brand messages in online and offline media to aid strategic communications programs". The massive growth of the social and online media in the last few years have given birth to the need for tools and systems to give order to the chaos. There's Google BlogSearch and Technorati as examples of search engines, and all the way from an alternate industy: Nielsen BuzzMetric's BlogPulse has come in to join the fun. What's really interesting here is that now PR firms are taking technology into their own hands to deliver results for their clients behind closed doors. And if they succeed in-house, the service can be sold publicly for added profit. Although right now we're seeing very little PR + Tech action in Asia, I'm glad Waggener Edstorm is taking the first step. There'll be more to come. I promise. By Benjamin Koe on Friday, 8 September 2006 at 10:26 PM Post a Comment |
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