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The Scoop Blog : Marketing
Big brother web stats  This is something everyone with a web site will want to use, but no one will ever admit to using it. It's called ClickTale, an Israel-based startup that takes you one step beyond the normal web stats showing you movies of exactly how what users are doing on their web sites.Yes I know, Orwellian. But if you are willing to ignore privacy concerns, or openly tell users that they're being tracked, I think it serves as an extremely powerful tool especially for web designers and people who are concerned about human behaviour on their sites. If done well, a web master can re-engineer a site to be more sticky. For publishers, it means more web impressions and thus more money from CPM ads. It also means you can find out how long on average a user takes before he/she … Read More... By Benjamin Koe on Sunday, 16 July 2006 at 5:43 PM | Category: Marketing | (109) Comments The inflated web If you're in a position to buy advertising space in the online media, here's something you might not have known about Web statistics. Many of the more established print publications have their circulation numbers audited by a third party, but online that's not often the case. Most marketers are left trusting the numbers provided by the publisher and that could easily be falsified. Any online media worth their salt, would have two types of web statistic tracking systems. A web server log analyzer and a page tagging web statistic system. Page Tagging Very simply, page tagging is the real numbers you want to see. It works by having a little JavaScript code attached to the page which counts "1" everytime a real person loads the page in a browser. If the page doesn't load, say from a search engine bot visit … Read More... By Benjamin Koe on Monday, 10 July 2006 at 12:10 AM | Category: Marketing | (1) Comments |
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